Urban Decay & Bumble
Naked Honey Product Launch Campaign
Role: Performance Manager
With the exciting release Urban Decay’s Naked Honey Product Line, UD partnered with Bumble to provide a special perk for Bumble in-app users. Bumble users had the chance to enter to win a Naked Honey pallet from UD. Our Partnerships team gave away 700 pallets to users all across the US.
For this campaign, I was responsible for managing the advertising insertion orders on the backend and being the point person to guide the execution. I worked with the Associate Director of Partnerships on production timelines to ensure timely deliverables, approvals and launch.
The campaign delivered an overall 4M impressions through In-App, Push Notifications, Inbox Messaging & Organic Social.
