The CW’s Nancy Drew & Bumble
New Series Launch
Role: CRM Manager
The CW’s primary goal was to expand the promotion of their new series Nancy Drew.
For this campaign, I was responsible for managing the advertising insertion orders on the backend and being the point person to guide the execution. I worked with multiple stakeholders across the company to ensure flawless executions of the in-app promotion. I managed all production timelines to ensure timely deliverables, approvals and launch. The campaign also included custom date messaging on the day of the series premier
The campaign delivered an overall 7M impressions through In-App, Inbox Messaging & Organic Social.
