HaloTop & Bumble
Role: Campaign & Performance Manager
To increase active usage in-app, Bumble partnered with HaloTop for National Ice Cream Day. On July 21st, in-app users could redeem a HaloTop Code to received free popsicles. Our Partnerships team gave away 5,000 popsicle codes to users all across the US.
The following are the press pieces this campaign picked up:
For this campaign, I was responsible for managing the CRM campaign as well as executing on operational logistics such as aligning giveaway details with legal, approving creative design, selecting winners and code redemptions. I was the point person for the execution.
The campaign delivered an overall 5M impressions through In-App, Push Notifications, Inbox Messaging, Organic Social, Influencer & social events.
